Permanent Cosmetics
Procedures Provide New Alternatives to Asians, Hispanics and
African-Americans
(Las Vegas) – For most women in
Southern Nevada, applying makeup is part of their daily morning routine.
Although it is a popular and easy way to enhance one's appearance and
facial features, some females find the beauty transformation a difficult
process to tackle due to a lack of available shades and colors to match
their skin tones.
The concept of permanent
makeup is quickly becoming vital to a woman's life, said Mary Arnold,
founder of Professional Permanent Cosmeticssm and a nurse for more than 30
years. The procedure is done through a tattooing process, called a
micro pigmentation, in which pigments are inserted into the dermal layer
of the skin. The most common procedures have been permanent
eyeliner, eyelash enhancements, eyebrows, lips and lip liner.
Other procedures include camouflaging scars, hair simulation and
covering up unwanted tattoos.
"Today, these measures
are very helpful to all women; however, they are becoming highly
prevalent in aiding women of Asian, Hispanic or African-American descent
who have trouble finding makeup to match their skin tone or
pigmentation," said Arnold. "Permanent makeup can provide an array
of colors and shades to those who have difficulty finding the 'right'
makeup. It eliminates having to continuously search and spend
money on new makeup, and it awards self-confidence to women who want to
look their best 24 hours a day."
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